Perfect Guest Avatar
Who books, what she wants, and why she chooses you.
September 22, 23 & 24 · 11:00 a.m. Central
Your AI writes like a stranger because it hasn't met your guests yet.
Bring it to Training Camp. In three live working sessions, you'll build your Perfect Guest Avatar, document your Hospitality Brand Voice, and use both to rewrite your fall listing for your website and Airbnb.
Three mornings. Three drills. Three finished business assets.
This is the friendly kick in the butt that gets those jobs off your to-do list and gets them DONE.
Camp Playbook
Foundations first. Then the listing.
01
Scout the guest
Build the Perfect Guest Avatar
02
Train the voice
Document how you really sound
03
Run the listing
Finish website + Airbnb copy
Leave with the work done
3 morningsTuesday through Thursday
90 minutesTeaching, work time, and feedback
3 assetsBuilt for your actual business
You aren't bad at AI
It just doesn't know enough yet.
You've already built the property. You know which guests walk in and immediately get it. You know which details they mention in their reviews, which questions they ask before they book, and which little touches make them come back.
But your AI doesn't know any of that unless you teach it. So you ask ChatGPT or Claude to write a listing, an email, or a social post, and it hands you something that sounds polished enough...but it could belong to any cabin, condo, glamping tent, or beach house in the country.
Generic marketing is bad marketing.
The answer isn't another clever prompt. The answer is giving your AI the two things it needs before it writes anything for you: a clear picture of your perfect guest and a clear record of how your hospitality brand actually sounds.
In that order.
No sitting in the bleachers.
This is working time.
This is Training Camp
We're doing the work.
Each morning, I'll coach for about 30 minutes. Then you'll run the drills while I stay in the Zoom room to answer questions, review what you've written, and help you get unstuck.
The room stays open until 12:30 p.m. Central. Leave when your work is finished. Stay when you want another set of eyes on it.
You're the Head Coach of your business. I'm your Offensive Coordinator. You know the team, the property, and the guests. I know the plays, the tools, and how to keep the work moving. You call the shots. I stay in the room until the work is done.
Save My Seat at CampYour camp playbook
What you'll take home.
These are not sample exercises. They are business assets you'll use again and again.
Hospitality Brand Voice
The language, rhythm, guest phrases, and boundaries AI needs.
Two Fall Listings
One for your website and one written for Airbnb shoppers.
Reusable AI Skills
Run the process again for another property, guest, or season.
AI Use Guide
Use your new documents with Claude, ChatGPT, and other tools.
Your three-day training plan
Each drill sets up the next one.
You're building the foundation first, training the voice second, and putting both into play on day three.
01
Build the scouting report
Know your perfect guest
Not “families who like the outdoors.” Not “couples.” Those aren't guests. They're categories.
You'll build a specific picture of the person who books and loves your property most: what she's planning, comparing, and worrying the photos don't tell her.
You leave with: a detailed Perfect Guest Avatar and the skill to repeat it.
02
Train your voice
Give AI more than adjectives
“Warm, welcoming, and professional” could describe almost every hospitality business on the planet. It isn't enough to make AI sound like you.
You'll document your words, rhythm, personality, boundaries, and the language guests use to describe your hospitality.
You leave with: a Hospitality Brand Voice you can use with any AI tool.
Voice Summary
Calm, confident, and unmistakably real — the warmth of Ina Garten paired with the wry, observational honesty of Anthony Bourdain. Lyrical when describing atmosphere, plain and direct when stating facts.
Signature Words
- magic
- homes
- the Keys
- 4 p.m.-ish
- luxe
- curated
- discerning
Sentence Rhythm
Two registers, on purpose. Sensory triples for atmosphere — “amber and rose and deep violet”. Short and declarative for facts — “That's the deal.”
03
Put it into play
Rewrite your fall listing
Use your Perfect Guest Avatar and Hospitality Brand Voice to write two versions for two different jobs.
Your website version helps the right guest feel confident booking directly. Your Airbnb version gives platform shoppers the details they need to decide.
You leave with: finished website and Airbnb listing copy.
Website version
Pirate Point isn't one home — it's three. King beds in every bedroom, each one looking out at the swimming area, the canal, or the palms out back. The pool is blue and soothing. The canal wraps around two sides because the lot comes to a point, and that's where the hammocks are.
Airbnb version
Three homes on one canal-wrapped point. Sleeps 12, king beds throughout, heated pool, hammocks over the water. Check-in is at 4 p.m.-ish.
Your guest comes first→Your voice comes second→Then AI writes
10,000Facebook views
180Likes
18Comments
I've done avatar work before, but this guided me through developing my avatar much better than anything I've had before. I actually feel like I know her. My first Facebook post with the AI received 10,000 views, 180 likes and 18 comments. Because I spoke directly to my avatar. Cat Caszatt · Galveston Caszatt Condos
More support, no automatic enrollment
Camp gets the foundation built. Your month in HQ keeps you moving.
Watch a trained AI team work
Throughout camp, I'll show you how trained AI skills carry a hospitality marketing plan from one job to the next: social posts, emails, website copy, and guest communication.
You'll see how the pieces fit together, and you'll leave with your own documents and skills to use however you want.
One month of Savvy Host HQ
Your camp registration includes one full month of Savvy Host HQ. There is no charge and no automatic enrollment.
- Bring your real AI questions.
- Join the monthly working sessions.
- Get the month's skill drop.
- Get plain-English AI tool updates.
When your month is up, decide whether to continue at $97 per month. If not, everything you built is still yours.
October's skill drop is the Photo Librarian. See what it does.
Included with camp
Every month in HQ, a new skill drops. October's is the Photo Librarian.
Your camp registration includes a full month inside Savvy Host HQ. Every month I build a new Claude skill for hospitality businesses, show members how to run it, and they keep it. October's is the Photo Librarian, the first skill in my new Content Studio suite.
It finds the photo you know you have
The perfect sunset shot of the hot tub is already on your computer. It's buried in a folder called "New Folder (3)," somewhere between IMG_4471 and 600 of its identical-looking friends. So you post the same handful of pictures you always post.
- Opens every photo and looks at the image, not the filename.
- Tags what it sees: sunset, hot tub, mountain view, fire pit, portraits.
- Sorts everything by property, even when your files are named nothing at all.
- Builds a filterable gallery plus a spreadsheet that links back to each image.
- Writes you a shot list of what's missing before your next photo shoot.
- Reads iPhone HEIC and professional RAW files. It never touches your originals.
109 photos tagged in under a minute. A thousand in under five.
Open the live gallery and try the filters yourself.
We build it together on a live call Thursday, October 1. If you can't make it live, you'll get the recording and the instructions to run it on your own.
Know before you register
Who should come to camp?
Come to camp if...
- You're a self-managing host, glamping operator, or boutique property manager.
- Your hospitality is strong, but your marketing is held together with tape.
- You've tried AI and disliked the generic copy.
- You want to understand the strategy, not hand your judgment to a machine.
- You'll attend live or commit to doing the work from the recordings.
Skip it if...
- You want finished documents without giving your input.
- You have no interest in using AI.
- You want a done-for-you service. This is done with you.
- You know the recordings will land in a folder you never open.
I won't pretend the work does itself. I will tell you it is learnable, useful, and worth doing.
The honest part
This is real Savvy Host AI Agency work, sold on its own.
It isn't a preview or a watered-down sample. Your Perfect Guest Avatar and Hospitality Brand Voice are the same foundations I use before an AI team starts writing marketing for a hospitality brand.
Yes, you'll see the larger Agency during camp. Yes, I'll tell you how to buy it if you want it. I'd rather say that plainly now than have you feel like you wandered into a three-day pitch.
But camp has to be worth the price even if you never buy another thing from me. That is the deal.
Who's coaching camp?
Hi, I'm Jodi.
I've spent more than 20 years building brands and marketing strategies, including the last 14 in tourism and hospitality.
I'm not a host who got lucky and decided to coach marketing. I'm a career marketer who chose this industry on purpose, and I care as much about your guests' experience as you do.
Everything I teach is built on my Guest First Framework™. That's a fancy name for a plain idea: figure out who you're talking to before you decide what to say.
It sounds obvious. Almost nobody does it well.
“Structured, brand-first, and allergic to generic output, which is why I love her so much.”Heather Bayer · Vacation Rental Success Podcast
If you're willing to do the work, I'll bring the plan, the skills, the honest feedback, and the occasional kick in the butt.
Y'all, we're going to get it finished.
The honest answers
Questions before camp?
Do I need to know how to use AI?
No. I'll show you what to click and explain why we're doing it. You will need a Claude account. Claude Pro with Cowork, the desktop app, works best, but you can use a free Claude account too. I'll email a quick-start guide before day one if you need help.
Can't I just ask Claude or ChatGPT to write my listing?
Of course you can. What comes back depends on what the AI knows about your guest, your property, your voice, and what useful listing copy should include. A generic request produces generic copy. During camp, you'll give AI the context and direction it is missing.
What if I can't attend live?
Every session is recorded, and you'll receive the recording the same day. Live is better because I can answer your questions and review your work, but you can still complete camp from the recordings.
How much time should I plan for?
The Zoom room is open from 11:00 a.m. to 12:30 p.m. Central, Tuesday through Thursday. I teach for about 30 minutes, then we work. Some people will finish in about an hour. Give yourself the full 90 minutes if you can.
I have more than one property. Will this work?
Yes. We'll build the avatar and listings for one property during camp. You'll keep the skills and learn how to run them again for your other properties.
What if I've done an avatar exercise before?
Good. You already understand why it matters. This goes further than choosing an age, income, and hobbies. Cat Caszatt had done avatar work before too. After this process, her first AI-assisted Facebook post received 10,000 views, 180 likes, and 18 comments.
Is this three days of pitching the Agency?
No. You'll see the Agency because the skills you're building are its foundation. I'll explain the option once. The rest of our time is for doing the work you paid to do.
What happens after my month of HQ?
Nothing unless you choose it. There is no automatic enrollment in Savvy Host HQ. If you want to continue, membership is $97 per month. If you don't, everything you made during camp is still yours.
Do the reps
Leave finished
Leave finished
The guarantee
You do the reps. I make sure you finish.
Do the work with me, and you can't lose money on this.
- Join camp.
- Set up a Claude account. Free works, Pro works better.
- Watch the quick-start lessons. Under an hour.
- Build your Perfect Guest Avatar and Hospitality Brand Voice with my prompts.
- Write your listing description with my prompt.
- Watch my training on how I use AI for hospitality marketing.
If you've done all of that by October 9 and your listing description isn't better than what you have now — or you're just not satisfied with what you spent — you choose: a full refund, or an hour with me on a live strategy call and audit of your business.
Show me your work, tell me which one you want, and it's yours. Requests by October 9.
Your fall listing is already on the to-do list
Ready for the kick in the butt that gets it finished?
You can keep moving it to next week. You can keep asking AI to take a guess. Or you can spend three mornings building the foundation and finishing the copy with somebody there to help.
$99
Registration closes Sunday, September 20
Save My Seat at Camp
Questions first? Email Jodi.