Build an AI Team that sounds like the host you are — trained on your voice, your guests, your properties, and your destination, running on my proven vacation rental marketing frameworks.
But until that knowledge feeds every prompt and Skill your AI runs on, you're not using it to its fullest potential.
"Generic marketing is bad marketing.
Untrained AI just makes generic marketing faster to produce."
You open your laptop to write a marketing email.
You stare at the blank Mailchimp template you used last month. Should you share available dates? Offer a discount? Mention upcoming events? You're not sure. You switch over to ChatGPT for "help."
But invariably... this happens:
❌ Your AI outputs are brilliant, better than you could have written. Sometimes. And other times... embarrasing, eye-rolling, slop.
❌ You have to re-explain what you need or what to say every single time or spend too much time going back-and-forth.
❌ You know AI should be saving you time, but it's just creating more frustration.
You don't need more prompts. You don't need another custom GPT.
Because a custom GPT or Claude Skill built on the same instructions and a half-finished brand doc is never going to sound like you, have your hospitality or understand what your guests need to feel at home.
You need a system that knows what to say, who to say it to, and why it matters — so every time you sit down to market, you're not starting from scratch. You're executing a plan that's already built.
That takes deep, proven marketing knowledge baked into every instruction, every knowledge file, every workflow.
And that's exactly what I'm sharing. 14 years of tourism marketing. 11 years in hospitality. Frameworks built and executed just for the vacation rental industry.
A trained AI — built on the foundations of your business, plus my strategic marketing frameworks is what makes the shift from kinda decent to wow-worthy.
That's what the Lab builds.
Join The LabA System that isn't built on prompts. It's built on 40+ hours of teaching transcripts from my work with vacation rental hosts and students across the world over the past 11 years. It knows how I teach. It knows how I think.
And even better — it's trained to know everything about you and your business.
A 5-week working cohort where you build a team of AI "employees"
that run your marketing.
Most AI programs give you prompts or standalone tools created for any business type or structure.
In the lab, we build the strategy then a team to execute it.
Built just for you.
The Savvy Host AI Lab™ has three components — a Brain that knows your business, a Team of seven specialists, and a Coach who guides the strategy. Each one trained on your guests, your voice, and your destination.
↑ Tap any Circle to view detailsBeta starts May 6 · Only 5 seats remain | Two Payment Options
Each week ends with something built, loaded into Claude, and ready to use. Not homework. A working tool.
Week 1 builds the foundation of your Brain — your Hospitality Brand Bible™. Your brand story, your Hospitality Voice™ documented, and your listing descriptions re-written through the lens of who you are. Before any AI speaks about your business, it needs to know how you speak about your business.
Build your Perfect Guest Avatar Matrix™ for your first two avatars. Then your Destination Content Brief™ — local expertise captured as a permanent knowledge file.
This is where your AI marketing Team comes to life — all seven specialists and the Skills that make them run: Brand Director, Marketing Director, Content Operations, Email Specialist, Social Specialist, Content Specialist, and Guest Experience Manager. Then we connect them to your Brain and walk through the workflows.
Now we connect all the team members, all the foundational assets, and the frameworks and build your custom 12-Month Marketing Roadmap. We troubleshoot any issues, clarify any confusion, and test to ensure everything looks and sounds like you and understands your business. This is where the O.M.G. happens.
Now this is the fun part! After we brief each specialist on your goals, we watch your Content Operations Manager build a 90-Day Content Playbook. Then we let the System run. I'll share best practices for moving forward with the content plan, show you more tricks to expedite content production and scheduling, and you'll finally watch your Team produce real assets in real time.
Moving forward, you're not alone. You have me — and my AI clone, Coach JoJo — inside a membership community to help refine your strategy, troubleshoot issues, and guide you as you create content. Monthly working sessions give you live time to ask questions and implement. Plus, I'll keep showing you new tools, strategies, tips, and workflows I'm building. When I'm not around, Coach JoJo is.
Wednesdays · Live Build Session · alternating 11 AM & 4 PM CT
Thursdays · Open Office Hours · 10 AM CT
Starts May 6 · Only 5 seats remain
Seven specialists, each trained on your brand, your guests, and your destination. Plus Coach JoJo to lead them. Together they handle the work that used to land on your plate at the end of every long day.
Builds the foundation everything else runs on.
Turns strategy into a plan you can actually follow.
Keeps your content machine running without the overwhelm.
Builds the relationship that turns browsers into bookers.
Turns your property into a scroll-stopping destination.
Creates the long-form content that builds authority.
Handles every touchpoint from inquiry to checkout — and beyond.
Your on-demand coaching support — included for 3 months.
— Jodi"This is not a generic chat prompt that writes some Instagram captions or an email. I'm talking about a strategist you can sit down with and say, 'we need a marketing strategy for the fall' — and it knows everything about you."
Trained on your guests, your amenities, and your destination.
From a real Claude conversation with a Track Rental client in Saratoga Springs. Claude using their Listing Description Writer Skill — trained on their brand voice, their racing-fan guest avatar, and Saratoga Springs racing-season knowledge. This is what a single Skill from your AI Team can do.
Built just for the vacation rental industry.
Airbnb meets them after they decide where to go. Your marketing should meet them before.
Your AI marketing team is trained to do exactly that.
— Tanisha Josey · Florida Host"Everybody's going to have the same set of tools, but yours is based on all your experience and knowledge — that's the thing that makes the big difference for anyone serious about setting it up."
of travelers trust local voices and destination experts over review platforms. — YouGov 2024
Every caption, email, listing, and blog post sounds like you wrote every word. Because you did — you just trained your team how.
Build My AI Team — $995"Hospitality is your AI superpower. AI needs warmth. It needs invitation. It needs emotion. That's exactly what you already have."
— Jodi
Six months of figuring this out alone — or 5 weeks installing a proven System with me.
Each specialist trained on your brand, your guests, and your destination.
Price goes to $1,495 in June
That's less than one month of a marketing agency retainer — and your AI Team works while you sleep.
Starts May 6 · Only 5 seats remain
— Dr. Destini Copp · Digital Marketing Expert · Invited Jodi to demo Claude for Blogging & SEO"I've watched AI write blogs before. Your AI blogger knows what to write about, suggests topics, ties topics together, and adds your own knowledge from other blogs and content into them. It's not just a blog prompt — it's a blog transformation."
Vacation rental marketing coach — and AI strategist.
For 11 years, I've helped vacation rental hosts and property managers build elevated brands and marketing strategies that actually work — glamping resorts, mountain cabins, urban rentals, coastal retreats, wine country estates. The Guest First Framework™, the C-3 Framework™, the Avatar Matrix — these came from real work with real hosts.
Last year, I restructured my entire business around Claude. Content, launches, client support, strategy — all of it, running daily on a custom System I built and trained. The result: better work, faster, with more time to focus on the strategy clients actually hired me for.
Now I'm being asked onto webinars and podcasts not just to talk about hospitality marketing, but to teach AI strategy for the vacation rental industry. The Savvy Host AI Lab is what I wish someone had handed me a year ago — the System, the Skills, the methodology, all in one build.
You don't have to spend a year figuring this out alone. I already did.
Now I'm teaching you how.
"What I especially loved about this conversation was Jodi's reminder that tools like Claude are only as powerful as the intention behind how we use them. This is not the end of this conversation. I think this is the start of something regular. I am all in."
"Jodi 'got' where I wanted to go and she made that road much easier for us. She knew more potential options than we did — she provides not only the how to, but also the where to go kind of direction. Her advice has been spot on, and she's extremely easy to work with."
"I finished the Perfect Guest Avatar Matrix in Jodi's coaching program and have been using it in my advertising. The laser targeting really works! Yesterday I created a video using the tools and hashtags Jodi taught. Today, I added 46 followers."
Beta cohort starts May 6 · Limited seats remain
Before there was a Lab, there were clients.
I've been doing this work for clients at $5,500–$7,500 a pop. Not teaching it. Doing it. Building the Brand Bibles, the guest avatars, the Destination Briefs. Setting up the AI Team. Training every specialist on their voice, their guests, their properties. Then watching it produce content that actually sounds like them — blogs that rank, listings that read like a boutique hotel, email sequences that move curious browsers into confirmed bookings.
All of it built on the same frameworks I've been developing and refining for eleven years in this industry.
The Lab is how you learn to build that yourself. With my help.
Same system. Same frameworks. Same results. You do the building. I do the teaching. We do it together in five weeks.
It costs a thousand dollars a month to have a good VA. And that's just a VA who can execute — not one who can strategize, not one who thinks outside the box. This System is better than any VA because it was built on you. It actually cares about your business.
— Jodi
Future rounds will be $1,495 — or buy individual Skills and foundations for $97+ each (no support or coaching).
Your AI team costs less than one month of a full-time VA — and it works 24/7, in your voice, without taking a day off.
Runs on a $20/month Claude Pro subscription. Payment plan available.
Live calls where we extend your System to the tools you already use — Canva for graphics, your email platform, your social scheduler, your CRM. Plus new prompts as AI evolves, industry news through a Guest First lens, ongoing access to Coach JoJo, hot-seat coaching with me, and a community of hosts building real brands. $99/month after your 2 included months end.
Yes, if: you're a self-managing host or property manager done competing on price · you've tried AI and gotten generic, flat content · your marketing is scattered with no real system behind it · you know your destination and guests better than any tool and want your marketing to finally reflect that · you manage one property or fifteen, one destination or several · you can commit 2–3 focused hours per week for 5 weeks.
Probably not, if: you're looking for done-for-you marketing · you want a quick hack or social media course · you're not ready to show up and do the work.
Wednesdays — Live Build Sessions · alternating between 11:00 AM CT and 4:00 PM CT each week · 90 minutes · we build the next piece of your System together.
Thursdays — Open Office Hours · 10:00 AM CT · 2 hours · bring your questions, your stuck points, your screen.
Every session is recorded. Pick the time that fits your schedule, or join both. Recordings are yours for life.
You'll continue using your Skills to build and refine new avatars, update your destination knowledge, or add new destinations to your knowledge base — for future properties, new seasons, fresh offerings.
These Brain documents are supposed to be updated, just like your own brain updates when something new occurs. The key is plugging them back into your System — and you'll know exactly how to do that.
Show up. Do the work. I've got your back.
Show up to the working sessions. Do the implementation. If you finish Week 4 without a functioning AI marketing team running your business, I'll work with you one-on-one until you do.
Your success is the proof of concept for everything I teach. I take that seriously. — Jodi
Because we're not selling you the same thing. Most AI programs sell you tools — a prompt pack, a Notion template, a 90-minute video. The Lab builds you a marketing System — your Brain, your Team, your Coach — trained on your business and the hospitality marketing methodology I've spent 11 years refining.
Five weeks gives every component its own dedicated build week. Two for the Brain. One for the Team. One for Coach JoJo. One for running the whole thing live. By Week 5, you don't just have a System — you're running it.
The Beta exists for a reason — to make sure the system instructions are bulletproof, the implementation is clear, and any bugs get worked out with you in the room. After the Beta, individual skills, plugins, and workflows will be available for purchase — but they'll be individually priced, and the full set will run in the $1,500 range.
The Lab is the only way to get the strategy, the customization, the live build, and the methodology training together — for $995.
None. If you can type a message to a friend, you can do this. Claude is a conversation — not a software platform. We start in Week 1 with the setup, step by step, on video.
A Claude Pro subscription ($20/month). That's it. No other software is required to get started. This will replace any other AI tools you may be using and could replace other software solutions, depending on your tech stack.
Plan for 3–4 hours per week: the live working session (approximately 90 minutes) plus your implementation time between sessions. The sessions are where we build and where you can ask questions and get help — not where I talk at you.
This is still worth it. Without your foundational "brain," even the best prompts and custom GPTs are starting from scratch every time. The Guest First AI System™ makes every AI tool you use smarter, more consistent, and more authentically you — now and long after the Lab ends.
Most of it. Your email marketing, social media scheduler, and website builder may not all integrate with AI yet — and you should maintain some control to catch any issues. But an entire weekly campaign, written and ready to go, in less than 2 hours every week or 4 hours every month? Absolutely.
Your AI team keeps running. That's the whole point. You also get 2 months of free access to the monthly membership where I teach, add skills, and help you with additional strategies. After that, $99/month to stay.
Yes. Recordings of every session are available to all cohort members. For life.
The Guest First Framework™ has been applied across glamping resorts, mountain cabins, urban rentals, coastal retreats, wine country estates, and everything in between. It works because it starts with your specific guests and destination — not a template.
The Guest First AI System™ is built to scale. Each property or destination gets its own profile within your system — and your AI team knows which one to run when you ask. Whether you manage one cabin or fifteen across multiple markets, the architecture handles it.
You could use it with ChatGPT or other tools, as long as you have the foundational documents in place. I built it in Claude because it has the best memory and project features for this kind of system. The walkthrough videos and implementation guides are based on Claude.
Your peak season is weeks away. The guests booking your summer calendar are making their plans right now.
You can keep doing it the old way — scattered prompts, generic content, starting from scratch every time you need a caption.
Or you can spend five weeks building a System that knows your business, sounds like you, and runs your marketing while you're busy being the host your guests are hoping to find.
Your AI marketing team.
Built in your voice.
Running before peak season.
Starts May 6 · Only 5 seats remain