What if marketing was the part of hosting you could finally stop worrying about?

You would never hire an employee and not train them.

You wouldn't trust your cleaning with someone that didn't know how to clean. And you wouldn't trust your marketing with someone that didn't understand marketing. You'd hire someone with experience. Then you'd train them on your business, your properties, and the way you want to run things.

Yet that's exactly how most people are trying to use AI. Right out of the box, without giving it the foundational training so it understands what it is supposed to do, why and how.

Which is exactly why it disappoints them. AI is only ever as good as what it's been given. Vague positioning, thin property details, no real sense of who you're talking to — and you get vague, thin, generic work back. The problem was never that the tool wasn't smart enough. It's that nobody ever told it anything worth knowing.

This is also why more agents won't save you. Everyone is selling autonomy right now — AI that goes off and does the work by itself. But an untrained agent just makes generic mistakes faster, and without a plan behind it, ten of them produce ten disconnected pieces of content nobody asked for.

And that's the problem the Savvy Host AI Lab takes care of. The Lab is the program. What you walk away with is your own AI Agency.

I hand you a marketing team already trained on my hospitality marketing frameworks, built through years of trial and error with hosts all over the world. Then we do it in the right order.

And then it stops being a chat window. You are not creating from nothing anymore. You have a coordinated system that follows a plan you built with AI.

Imagine waking up on October 15th with a system in place and content ready to approve and schedule.

Everyone working from the same source of truth. Everyone knowing what to produce, and when. And if December is booked, it moves on to the next season without missing a beat.

That's the difference between AI that kinda-sorta works, and a trained AI agency built the way a real marketing agency works. With a coordinated strategy across all team members. Where everyone knows what's going on and understands what they need to produce. And when.

Every host in your destination is using ChatGPT, Claude or Gemini to help them with their marketing. AI is no longer an advantage. The foundations, strategy and training are.

In the Savvy Host AI Lab we spend four weeks training Claude on your business foundations, with my strategy behind it, before your team ever writes a word.

Is it a lot? It's real work. So I built the program so you actually finish it.

What happens when you actually train it.

Your AI Marketing Agency Roster.

Ten specialists, each trained on your brand, your guests, and your destination. Together they handle the work that used to land on your plate at the end of every long day.

Here's the structure: you're the CMO. You lead. Under you sit your directors, who set the plan, and your specialists, who do the work. Every one of them trained on your business, all working from the same source of truth.

Build my AI team

10 team members, trained on your voice and working on your business.

Brand Director

Builds the brain.

The end of sounding like everyone else. Turns your guests, voice, and story into a Hospitality Brand Bible™ every other teammate works from.

• Your Perfect Guest Avatars: who they are, what they want, and why they pick you over the near-identical place down the road
• Positioning, your offer matrix, and the Property Reference Book the whole team writes from
• Your Hospitality Voice and brand story documented, plus everything useful hiding in reviews you already have

Marketing Director

Sets the plan.

Ends the guessing. Builds a six-month roadmap around seasonality, availability, booking windows, and direct-booking priorities.

• A six-month roadmap built around your seasons, your booking windows, and what is actually still open
• Competitor research and the guest journey mapped from dreaming to booked
• A KPI dashboard and a conversion audit of your direct booking site, so you know what is working and what is decoration

Content Manager

Runs the calendar.

Keeps marketing moving when operations get busy. Maintains the 90-day plan and repurposes one strong idea across channels.

• Your 90-Day Content Playbook and the editorial calendar for blogs and email
• A blog plan that connects posts to each other instead of leaving them stranded
• Turns one strong idea into a week of content across every channel, so you stop starting from nothing

Destination Marketing Specialist

Sells the town.

Guests choose the destination before they choose the property. This is the teammate that gets you into that conversation early.

• Your Destination Content Brief™: restaurants, trails, seasons, logistics, all from your own knowledge, never scraped from a search result
• Custom guest itineraries and a local event calendar that stays current
• Lead magnets that catch the traveller who has picked your town but not yet picked a bed

Content Specialist

Writes long-form.

Gets you found by the guests already searching. Blog content built from your destination knowledge and your avatar, ready for your approval.

• Blog posts written from your Destination Brief and your avatar, not from a keyword tool
• Rewrites the posts you already have so they stop sounding like everyone else’s
• Every piece tied back to a property and a booking window, so content actually leads somewhere

Listing Specialist

Wins the click.

Your listing is the one piece of marketing that never stops working. This teammate treats it that way.

• Listing descriptions for Airbnb, VRBO, and your direct site, written to your avatar rather than to everybody
• Photo captions and running order, because the pictures sell before a single word gets read
• Audits what is live right now and reminds you when it is time for the seasonal update

Email Specialist

Fills the inbox.

Keeps past guests from becoming forgotten guests. Campaigns and sequences that continue the relationship after checkout.

• Welcome sequences and monthly newsletters that sound like you wrote them at the kitchen table
• Inquiry follow-ups that answer the question behind the question
• Past-guest rebooking campaigns, because the cheapest booking you will ever get is someone who already came

Social Media Specialist

Feeds the feed.

Turns "what do I post?" into a plan. Captions, Reel and video storyboards, and Facebook content that speaks to the right guest.

• Profile optimization and a first post pack built straight from your foundation documents
• Instagram and Facebook captions, plus Reel and short-form video storyboards with shot suggestions
• DM replies that turn a question into a booking, and the hooks worth putting money behind

Guest Communications

Protects the stars.

Keeps your 5-star reputation five stars. Guest messages and review responses that sound like your hospitality, not a template.

• Message templates for every stage: inquiry, pre-arrival, mid-stay, checkout, and after
• Review responses in your voice, including the awkward ones you have been putting off
• The tone that keeps five stars looking like five stars to the next person reading them

Productivity Assistant

Clears the desk.

Stops admin from swallowing the marketing day. Also the one who keeps everybody else on schedule.

• Your weekly CMO briefing: what happened, what is due, and what actually needs you
• Keeps the rest of the team moving and tells you what they need from you before it is late
• Prepares drafts and runs the repeatable work, so admin stops eating the hours you meant to spend on marketing

Works with the tools you already use, where your stack allows. Approved work can move into repeatable workflows for email, blogs, social, and guest communication. You approve the work; the system reduces the repetitive steps between idea and publication.

savvy host AI LAB

10 trained employees building your business with you, for only $147 each.

The tools won't be the advantage. The foundations and training will.

Before we build the team, we build the brain: the guest avatars, positioning, brand voice, property knowledge, destination intelligence, and marketing plan every specialist needs to do useful work. That's the difference between a cheap setup that hands you disconnected bots and a trained system with real business intelligence behind it.

The Savvy Host AI Lab is not just learning AI, it's learning the marketing frameworks I've been using and teaching for years. The skills teach as you go along: explanations, demonstrations, and quizzes throughout. Once you are done, you'll be able to direct your new team because you understand why it matters.

You don't just get an Instagram caption writer with a hospitality label slapped on it. You get a Social Media Specialist following the strategy that helped build a 60K Instagram following. A Content Specialist built from an SEO expert whose client content ranks on page one of Google, and gets cited in AI. Your Social Media Specialist follows a strategy set by your Marketing Director and Content Manager. It considers what property is available, which guest it needs to reach, what they're planning and worrying about, the amenities that matter most, the booking window, the season, and the next action to invite.

These are Skills I've built, tested, and refined with real vacation rental and glamping businesses in multiple markets over the past eighteen months. Not a demo. The real thing. And I'm sharing them with you. 

Your AI team works because the strategy works.  That's what you're paying for.  

The team learns your business before it works for you.

Watch what your team knows at each stage. That's the whole design. And we're going to have fun doing it. You'll learn a ton along the way, and not just about AI. The foundation weeks are where your own business will come into focus — even if you think it already is.

The goal is not to produce more content. It's the right marketing for the right guest at the right point in the booking journey, without rebuilding the strategy every time.

Here’s everything you get in the Savvy Host AI Lab.

Before there was a Lab, there were clients. I have been doing this work for hosts at $5,500 to $7,500 a build. Not teaching it. Doing it. The Lab is how you learn to build it yourself, with me in the room.

Onboarding opens the day you enrol · First live class Wednesday, August 26 · Closes Monday, August 24 or when 10 seats fill · Requires Claude Pro (~$20/month)

Small group instruction, twice a week.

You're not joining a webinar with hundreds of muted attendees. Limited to 12 so Jodi can review real work, answer real questions, and troubleshoot live while you share your screen.

The weekly rhythm: 2 hours per week of instruction and support.

The Claude Skills teach while you do, so you understand the why and the how. When you are working on your own, without me in the room, you know how to make those decisions yourself.

What you own: everything your team produces, every document, output, and piece of content, permanently. Your Hospitality Brand Bible™ and foundational documents are portable and work with ChatGPT, Gemini, or whatever comes next. The Skills themselves are yours to keep and use in your business for as long as you like. You own your team and everything it makes. No ongoing membership is required to keep any of it.

Who this is for, and who it isn't.

The honest answers.

In eight weeks, you could be running a trained marketing department. Or you could still be arguing with a chat thread.

The only question is whether your marketing sounds like your hospitality, or like everyone else's AI. Be the property guests choose on purpose.

$1,497 or 4 × $399 · 10 seats · Closes Monday, August 24

Not sure? Book a free call with Jodi and find out →

Still not sure it’s right for you?

Then let’s talk it through. Bring your properties, your questions, and whatever you’re stuck on. We can also talk about working together one to one instead. And if the Lab isn’t the right fit for you, I’ll tell you that too.

No pitch. Just a conversation.